“Dell Canada’s What’s That Flick?” Contest
From November 13th, 2008 to January 2nd, 2009
Official Rules and Regulations

CONTEST PERIOD

The “Dell Canada’s What’s That Flick?” Contest (the “Contest”) is run by Dell Canada Inc., Intel Corporation (“Intel”), Zip.ca and Launchfire Interactive Inc. (“Launchfire”) (the “Sponsors”) and will take place in all provinces and territories within Canada from November 13th, 2008 at 2:00 p.m. (ET) to January 2nd, 2009 at 12:00 noon (ET) (the “Contest Period”).

ELIGIBILITY

The Contest is open to all individuals who:

• reside in any province or territory within Canada; and
• are thirteen years of age or older as of the date of entering the Contest.

Employees of the Sponsors, as well as members of such employees’ immediate family (eg. their father, mother, brothers, sisters or children) legal or common-law spouses or any persons with whom such employees reside, are not eligible to enter the Contest.

Methods of entry

NO PURCHASE NECESSARY:  To enter the contest, you must go to www.winwithdell.com  (the “Site”) and locate the “Enter the Contest” link.  Click on the “Register” link.  You are required to complete each field in the Registration Link.   You will be required to provide your name, province of residence, telephone number, email address, username and password to enter.  Incomplete or invalid information provided in the Registration Link will be deemed as invalid and will be disqualified.   Once you have completed all fields on the Registration link, click “Submit”.  You will then obtain two (2) entries into the contest.
Although online access and an e-mail account are required in order to participate, many public libraries, retail businesses and others offer free access to computers and a number of Internet service providers and other companies offer free e-mail accounts. 
Additional Entries: You may obtain additional entries into the contest (“Additional Entries”) as follows:

• Returning to the site daily and logging in (1 extra entry per day, excluding the day you register to a maximum of 50 entries);
• Opting-in to receive e-mails from Dell (5 additional entries);
• Opting-in to receive e-mails from Intel (5 additional entries);
• Opting-in to receive SMS messages from Dell (5 additional entries);
• Playing the game available on the Site:  You will receive one (1) additional entry for every 5 games played (up to a maximum of 35 entries) during the Contest Period;
• By referring or inviting friends to the Site, you can earn up to a maximum of one hundred (100) entries during the Contest Period. There are two methods as follows:
• Invite a Friend Email: To refer friends via e-mail, click on the “Invite A Friend” link and enter the unique e-mail address(es) of up to 10 friends.  Each friend will be sent an e-mail from Dell containing a link to the Site, which e-mail may identify you as having recommended that the e-mail be sent.  You may only invite persons from whom you have received permission to provide their e-mail address to Dell and by whom e-mail from you or Dell would not be considered spam. 
• Personal Link or Banner: To retrieve your personal web link, click on the “Invite a Friend” link and locate the personal web link or personal banner on this page. You may wish to post your link on instant messenger, blogs, message boards and personal web pages or in emails. The distribution of your personal web link is at your discretion, subject to the following: Dell reserves the right to cancel and void any Personal Link and all associated Entries which it deems, in its sole discretion to be used or associated with content which is deemed inappropriate. Without limiting the foregoing, such content includes all forms of pornography, inappropriate language and content that incites hate, is demeaning, depreciates the value of the Dell name, brand, products or trademarks, or incites discrimination of any and all forms.
• You will receive 5 entries per person referred either by Email (set out in Section f(i) above) or by Personal Link or Banner (set out in Section f(ii) above) who registers for the Contest after your referral (up to a maximum of one hundred (100) entries during the Contest Period).

Limit of Entries: The maximum number of entries that can be obtained throughout the Contest Period is two hundred and two (202):  Registration (2), Daily Visits (50), Opt-ins (15), Game plays (35), Inviting Friends (100).  Entrants are not permitted to share the same email address. Any attempt by any entrant to obtain more than the stated number of Entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant's Entries and that entrant will be disqualified. Use of any automated system to participate is prohibited and will also result in disqualification.

PRIZE

There is a total of one (1) grand prizes and fourteen (14) weekly prizes available to be won in the Contest. Grand and Weekly Prizes consists of following:
Grand Prizes: There is a total of one (1) grand prizes available to be won consisting of a selected trip from Section 4.2. below for the grand prize winner and a guest.  The Grand prize winner must pick only one of the below Grand Prizes from category 4.2 (a), (b), (c) or (d).   A Grand Prize cannot be substituted, combined or altered from one package to another.   Each prize package includes return economy air transportation to and from the major Canadian international airport (the “Airport”) nearest the winner’s residence, three (3) nights accommodation, double occupancy, standard room plus ground transportation to/from the Los Angeles Airport to your hotel and to/from each prize element that is not within a 1 mile radius (which is considered walking distance) from your Los Angeles hotel.  The grand prize packages available to choose from consists of the following:

• STAR STYLE MAKE-OVER AND SHOPPING SPREE IN BEVERLY HILLS

TOTAL APPROX. RETAIL VALUE $6,300:

• Luxe Hotel: 360 N. Rodeo Dr. Beverly Hills, California 90210;
• Make-over from a professional stylist and relaxation spa day: A.T. Tramp Salon  Beverly Hills, CA 90210 / Spa TBD;
• $500 shopping spree in a Los Angeles boutique: Kitson 115 S. Robertson Blvd. Los Angeles, CA 90048;
• Dinner for two at an exclusive Beverly Hills restaurant: Spago’s 176 North Cannon Beverly Hills, CA 90210;
• Transfers: Exclusive Sedans 12580 Saticoy St. North Hollywood, CA  91605;
• Flights: TBD;
• Insurance: Lloyd’s of London One Lime Street London EC3M 7HA UK;
• Prize Winner Management: Performance Entertainment USA, Inc. 907 Poppy St. Los Angeles, CA 90042; OR

• STARRING ROLE IN AN EXCLUSIVE NASCAR DRIVING DVD

TOTAL APPROX. RETAIL VALUE $6,300

• The Orlando Hotel: 8384 West 3rd Street Los Angeles, CA 90048;
• NASCAR driving/DVD: Richard Petty Driving Experience @ Auto Club Speedway 9300 Cherry Ave. Fontana, CA 92335;
• Transfers: Exclusive Sedans 12580 Saticoy St. North Hollywood, CA  91605;
• Flights: TBD;
• Insurance: Lloyd’s of London One Lime Street London EC3M 7HA UK; and
• Prize Winner Management: Performance Entertainment USA, Inc. 907 Poppy St. Los Angeles, CA 90042; OR

• STAR-FILLED HOLLYWOOD EXPERIENCE AT A WARNER BROS. MOVIE PREMIERE

TOTAL APPROX. RETAIL VALUE $6,300

• 2 tickets to a Warner Bros. movie premiere (PENDING PROMOTIONAL PROGRAM;
• Hollywood Renaissance Hotel: 1755 N. Highland Ave. Los Angeles, CA 90028;
• Helicopter ride over Hollywood movie sights: Celebrity Helicopters 961 West Alondra Blvd. Compton, CA 90220;
• Transfers: Exclusive Sedans 12580 Saticoy St. North Hollywood, CA  91605;
• Flights: TBD;
• Insurance: Lloyd’s of London One Lime Street London EC3M 7HA UK; and
• Prize Winner Management: Performance Entertainment USA, Inc. 907 Poppy St. Los Angeles, CA 90042; OR

• STAR-STUDDED GETAWAY TO VEGAS FOR A HIGH-ROLLERS WEEKEND—RETAIL VALUE $6,300

• Bellagio Hotel: 3600 Las Vegas Blvd. South Las Vegas, NV 89109;
• Dinner for 2 at the only 3-star Michelin restaurant in Vegas: Joel Robuchon @ MGM Grand 3799 Las Vegas Blvd. 89109;
• Stratosphere thrill experiences pass: Stratosphere Hotel 2000 Las Vegas Blvd. Las Vegas 89104;
• $1,000 in casino chips / gambling money: Bellagio Hotel or Cash;
• Transfers: Exclusive Sedans 12580 Saticoy St. North Hollywood, CA  91605 and CLS Nevada 6430 S. Procyon St. 89118;
• Flights: TBD;
• Insurance: Lloyd’s of London One Lime Street London EC3M 7HA UK; and
• Prize Winner Management: Performance Entertainment USA, Inc. 907 Poppy St. Los Angeles, CA 90042.

The value of the grand prize will vary, depending on the location of the Airport.   For example, based on a departure from Halifax, the approximate value of the each of the above prizes is $6,300.  Dates are subject to change.   Reservations based on availability.   Some blackout periods may apply. 
All expenses not expressly included in the above prize description including, without limitation, transportation (other than as detailed above in the Grand Prize), overnight layover, if any, meals, room service, taxes, gratuities (excluding ground transportation to/from the Los Angeles Airport to your hotel in Los Angeles), accident insurance, travel insurance, health/medical insurance, excess baggage costs, in-room movies, taxis, parking and other incidental costs are the sole responsibility of the Winner and the Winner’s guest.   The Winner and Winner’s guest must depart from and return to the same Airport.   It is the sole responsibility of the Winner and the Winner’s guest to obtain all necessary travel documentation including passports and/or visas if applicable and to comply with any customs and immigration requirements.   Should the Winner wish to upgrade or change any component of the prize, s/he can do so based on space availability and by paying upgrade and change prices established by the participating airline and/or hotel.   The flight dates are subject to change without notice or compensations.   Any portion of the prize that remains unused becomes the property of the Sponsors.  Except where otherwise specified in these Official Contest rules (the” Rules”), all reservations will be regulated by the terms and conditions for each respective component of the prize, including participating Airline Company.   The Winner and the Winner’s guest are responsible for ground transportation to/from their place of residence to the nearest major Canadian International Airport.   The Winner and the Winner’s guest are responsible for all required medical and travel related necessities and medical documentation.   The Contest Sponsors make no express or implied warranties of any kind with respect to the safety or performance of the prize.

Weekly Prizes: There are a total of fourteen (14) secondary prizes available to be won. Each secondary prize consists of the following listed in the below chart:

DRAWING

Grand Prize will be drawn on January 8th, 2009 at 12:00 noon (ET) in the City of Ottawa, in the Province of Ontario, at the offices of Launchfire, the agency in charge of the contest administration located at 200 Isabella Street.  One (1) entry will be randomly drawn from all valid entries received during the Contest Period.
Weekly prizes will be drawn on the dates listed above in Section 4.3 in the City of Ottawa, in the Province of Ontario, at the offices of Launchfire, the agency in charge of the contest administration located at 200 Isabella Street. Fourteen (14) entries will be randomly drawn from all valid entries received during the Contest Period.
a) On each of the draw dates listed above in Section 4.3 one of the two weekly prizes allocated for that date will be drawn in the City of Ottawa, in the Province of Ontario, at the offices of Launchfire, the agency in charge of the contest administration located at 200 Isabella Street.  Seven (7) entries will be randomly drawn from all valid entries received during the Contest Period.
b) The second of the two weekly prizes allocated for each of the above dates will be awarded to the entrant who incited the winner of the random draw for that date to register through their personal link, or invite a friend email. If the entrant selected in the weekly prize draw did not register after being directed by a personal link or invite a friend (e.g. registered for the Contest directly without being referred by another entrant), the additional weekly prize will be awarded based on a random draw of all entrants who had at least one friend register using their personal link or through invite a friend.

odds OF WINNING

The odds of winning depend on the number of valid entries received during the Contest Period.

AWARDING OF PRIZE(s)

To be declared a winner, a selected entrant must, in addition to meeting the Contest eligibility criteria and otherwise complying with the official Contest rules, first (the “Winner”):
Be reached by telephone by a Sponsor or its representative within five (5) days immediately following the selection of the entry;
Have correctly answered a mathematical skill-testing question on the declaration and release form;
Sign the Sponsor’s form of declaration and release and return it to the Sponsor or its representatives at the address indicated on the declaration and release form within five (5) days following its delivery by the Sponsor or its representatives.
Disqualification: If any one of the conditions mentioned above is not met, the selected entrant will be disqualified and shall not be entitled to receive any prize, and the Sponsor reserves the right, in its sole and absolute discretion, to select at random another eligible entrant as a potential prize winner.
Prizes Delivery:

1. Weekly Prizes:  Following receipt of the selected entrant’s signed declaration and release form, the Sponsor or its representatives will send the prize to the winners. Please allow six (6) to eight (8) weeks for delivery of same.
2. Grand Prize:  Following receipt of the selected entrant’s signed declaration and release form, the Sponsor or its representatives will send the prize to the winner. 

GENERAL TERMS and conditions

Verification of Entries: The validity of any contest entry is subject to verification by the Sponsor. Any illegible, incomplete or fraudulent entries will be rejected. Any entrant or other individual who enters or attempts to enter the Contest in a manner which is contrary to these official Contest rules or which is otherwise disruptive to the proper operation of the Contest or by its nature is unjust to other entrants or potential entrants will be rejected and that entrant or purported entrant will be disqualified. All decisions of the contest judges, who may be employees or independent contractors of the Sponsor, with respect to any and all aspects of the Contest, including without limitation the eligibility or disqualification of entrants, are final and binding without right of appeal. All entries become the property of the Sponsor and none will be returned.

Acceptance of Prizes: All prizes must be accepted as described in these rules and cannot be transferred to another individual, substituted for another prize or exchanged in whole or in part for money, subject only to what is set out in Rule 8.3 below.

Substitution of Prizes: The Sponsor reserves the right, in its sole and absolute discretion, and for any reason whatsoever, to substitute for any prize, or part thereof, a substitute prize of equivalent or greater value, including without limitation a cash award.

Number of Prizes/Winners: By entering the Contest, each entrant acknowledges that the Sponsor shall not be required under any circumstances to award more prizes than the number of available prizes, as set out in these official Contest rules. In the event that, for any reason whatsoever (including without limitation, as a result of an error, malfunction or defect in the design, advertising, management, implementation or administration of the Contest, whether mechanical, electronic, human or otherwise) the number of declared winners or the number of prizes claimed by entrants is greater than the number of prizes available, the Sponsor reserves the right, in its sole and absolute discretion, to end the Contest in whole or in part, without notice, subject only to the prior approval of the Régie des alcools, des courses et des jeux, if required, in respect of the Province of Quebec, and to award the correct number of prizes among the correct number of winners, selected in accordance with these contest rules from among those eligible entries validly submitted prior to the termination of the Contest
Other Termination of Contest:  Without limiting the provisions of Rule 8.5 above, the Sponsor reserves the right, in its sole and absolute discretion, to modify, cancel, terminate or suspend the Contest, in whole or in part, in the event of any cause or circumstance, including without limitation any virus, computer bug or unauthorized human intervention or any other cause that is beyond the control of the Sponsor, that could corrupt or affect the administration, security, impartiality or normal course of the Contest, subject to, in respect of the Province of Quebec, the approval of the Régie des alcools, des courses et des jeux du Québec.

Release and Exclusion of Liability – General.  By entering or attempting to enter the Contest, each entrant and/or purported entrant agrees: (i) to release, discharge, and forever hold harmless the Contest Group Entities, and their respective officers, directors, employees, shareholders, agents and other representatives (collectively, the “Releasees”) from any and all claims, actions, damages, demands, manner of actions, causes of action, suits, debts, duties, accounts, bonds, covenants, warranties, indemnities, claims over, contracts and liabilities of whatever nature or kind arising out of, or in connection with the entrant’s participation or attempted participation in the contest, compliance or non-compliance with these contest rules and acceptance and use of the prize; and (ii) if selected as a potential winner, to sign the Sponsors’ form(s) of declaration and release documentation (see Rule 7.1 above) in this regard before receiving his/her prize. The Releasees will not be responsible for lost, incomplete, late or misdirected entries or for any failure of the contest website during the Contest Period, or for any technical malfunction or other problems with, any telephone network or lines, computer on-line systems, servers, access providers, computer equipment or software or for any technical problems or traffic congestion on the Internet or at any website, or any combination of the foregoing, and will not be liable for any resulting injury or damage to any person or property arising from, or relating to, that person’s or any other person’s participation or attempted participation in the Contest. Any attempt to deliberately damage any website or to undermine the legitimate operation of this Contest is a violation of criminal and civil laws and, should such an attempt be made, the Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution.

Minors: Where the selected entrant and/or guest (where applicable) is under the age of majority in his/her province of residence, as a pre-condition to the selected entrant being declared the winner and receiving the prize (or the guest being entitled to participate in the prize, where applicable), the parent or legal guardian of the selected entrant (and/or guest, where applicable) must consent in writing to the selected entrant being declared a winner and receiving a prize (and/or the guest participating in the prize, where applicable) and must also sign and return to the Sponsor the Sponsor’s form(s) of declaration and release documentation (see Rule 8.1 above).

Name/Image of Winners: By entering the Contest, each winner authorizes the Sponsor and its advertising and promotional agencies and their respective employees or other representatives to broadcast, publish and otherwise use his or her name, photograph, image, statements regarding the Contest or any prize, place of residence and (or) voice for publicity purposes, without any form of remuneration.

Communication with Entrants: No communication or correspondence will be entered into with entrants, other than with entrants who are selected as potential prizewinners.

Dispute – Québec Residents: Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des alcools, des courses et des jeux for resolution. Disputes about the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.

List of Winners: For a list of winners please write to Jennifer Ross, Dell Canada Inc., 155 Gordon Baker Road, Ste. 501, North York, Ontario, M2H 3N5.

Personal Information: The personal information gathered about entrants in connection with this Contest will be used solely for the administration of the Contest and is subject to Dell’s privacy policy, which is available at www.dell.ca (listed at the bottom of the page under “Privacy”). No communication unrelated to the Contest, commercial or otherwise, will be sent to the entrant by Dell, unless the entrant has otherwise authorized Dell or one of its affiliates, as the case may be, to do so.